Social Media Day

Mashable-initiated Social Media Day in Toronto was held at Madison Pub on Madison Street. These cupcakes were present

5 Tips on Facebook Marketing

Some tips for Facebook Marketers:

1. DND – Do not delete a comment. If someone posted a comment on your wall regarding your service/product, respond public and privately.

2. Turn Haters into Evangeslists – You sold their house or did an inspection. But the owners aren’t happy. What should you do? Makek up for your shortcomings. Thousands of social media marketers have confinced irate customers that they can and will do bette jobs next time. A phone call, a direct message and an apology will solve this.

You can also offer coupons, a gift or additional service. Remember, people complaint want to be “heard”.

3. Privacy – Do you have an open door friending policy? Be wary of your privacy. Names of your children, your street address and other personal information must be kept confidential. As well as information of your clients.

4. Update, update, update – Make sure you update your status. No, your business contacts don’t want to know when you’re washing the dishes. But they would want to know if you saw a client, attended a community event or received a new designation.

5. Ask questions – Do you want to test a product? A promo? Or you have a business-friendly question? Engage your friends with you by using your wall to ask questions. People are generally helpful and will answer your questions.

Google to Rival Facebook

Of course, google will never stop and embark on social media to directly rival Facebook (or other social networking sites for that matter). What does this mean? Social media marketers will have a new network to study, observe and manage. Currently, I have been advising new social media marketers to focus on Facebook and slowly roll out their strategy on Twitter and LinkedIn. With the vast resources of Google, this adds to the mix of our already complicated, hard-to-track social marketing strategy.

Read more about the “true” rumour on Fast Company’s blog

Help women go back into the working world

I am passing along a message from co worker who is soliciting unused cosmetics to be distributed to women with mental issues. If you have cosmetics to donate, please call me at (416) 729-5353 and I can arrange to have it picked up. At a public place.

Some of you may remember, about a year and a half ago we, as an office, collected several boxes of cosmetics and hygiene items for donation to the Mental Health and Justice Court of Toronto. All the items we collected went to women who are in the court system and who are struggling with mental health and addition issues. Our donation was met with great gratitude from the support workers who struggle to help these women build their self-esteem as they go back into the working world, through their court appearances and mental health programming.

I don’t know about you, but I buy a lot of cosmetics that come with gift packs of free items that I never use. If you (or the women in your life) have any cosmetics, hygiene or grooming items, that are completely new and unused, that you would like to donate to the Mental Health and Justice Court of Toronto, please let me know and/or just drop them off at my office and I will make sure they get into the right hands.

Business Lesson: $800

One of my colleague sent this to me. Business folks, please read.

A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings.

The wife quickly wraps herself in a towel and runs downstairs.

When she opens the door, there stands Bob, the next-door neighbor.

Before she says a word, Bob says, ‘I’ll give you $800 to drop that towel.’

After thinking for a moment, the woman drops her towel and stands naked in front of Bob, after a few seconds, Bob hands her $800 and leaves.

The woman wraps back up in the towel and goes back upstairs.

When she gets to the bathroom, her husband asks, ‘Who was that?’

‘It was Bob the next door neighbor,’ she replies.

‘Great,’ the husband says, ‘did he say anything about the $800 he owes me?’

Moral of the story:

If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure.

Video Shoot Kindred Spirit Orchestra

Photo from the video shoot of Kindred Spirit Orchestra’s concert last June 12 at the Glen Gould Studio. Kindred Spirit Orchestra is my sponsor for the iDreamTV – a search for a soloist to perform in their December 2011 concert.

What would you ask a musician?

I am interviewing a bunch of orchestra musicians in the coming weeks. What would you want to ask a musician?

Kindred Spirit Orchestra Rehearsal, May 30

This photo was taken last night while I was with Kindred Spirit Orchestra in Markham, Ontario. Kindred Spirit Orchestra performs at the Glenn Gould Studio on June 12, 2010 at 8:00 pm.

I must say that watching a rehearsal is as mesmerizing as watching the concert itself. Last night my fourth week of being with them. After seeing them rehearse I have a very high respect with musicians now and their efforts.

Watch Kindred Spirit Orchestra’s concert on June 12 at the Glenn Gould Studio.