It’s been a while since I posted something. Gig with Pillar To Post has been very busy educating operators on how they can talk to their clients through social media. Unfortunately, I can not discuss any of our social media marketing strategies and plan.
What I can talk about thought are lessons I’ve learned from my fellow social media marketers, conferences and training. Here they are:
1. Video marketing is here to stay. Your video will not just sit in video sharing sites, it will appear on google too.
2. When selling homes, the first open house happens online.
3. Got a really bad product review? Take a deep breathe, apologize and rectify the situation.
4. Twitter is not just a good source of information as what others studies suggest – it can be a relationship tool. I use it to connect with my offline networks.
5. Offline networking and tweetups can co exist.
6. Live tweeting rocks! It brings your brand to the eyes of thousands of followers monitoring the event you’re covering.
7. Teens are getting bored of Facebook. Ugh.
8. Twitter is not a lead generation channel.
9. You should not take online reputation management lightly. It’s for real. And here to stay.
10. You can be dumb – just not post it online.
There isn’t a lot of talk about forums in Social Media Marketing lately. Books, magazines and online resources rarely talk about forums anymore. So that begs a qusetion, is it still worth spending time on forums as part of a social media marketing strategy? I asked on Twitter.
According to Chris Bogan and Steve Haase, niche-specific forums are still important part of marketing mix.
@jorgemlee: In your opinion, do you think that Forums (not social networks) are dead? I’m talking about niche vBulletin-type forums.
@chrisbrogan: I’m part of a very successful forum right now and launching more. I’llsay I’m bullish 
@stevehaase: totally agree with @chrisbrogan. Having a private, niche-based space to go into nitty-gritty with each other is very valuable.
When I attended RisMedia Leadership Conference’ Social Media Summit in New York, there were many realtors who approached me and were concerned that they didn’t know how social media works. Some of the major concerns were time, didn’t know where to start and content of those social media projects. Needless to say, there is GROWING interest in social media marketing among realtors.
Based on Realtor® Technology Report in 2009:
- There are over 30% of realtors use social media
- 60% of realtors own a website that is at least 5 years old
- Of the ones using social media, 76% use Facebook, 58% use LinkedIn and 25% use activerain(R).
- Among the smar phone users, realtos use Blackberry, Palm Treo and iPhone – iPhone is growing in popularity and now have apps for LinkedIn and Facebook.
- 25% believe that social networking is effective for business and 38% feel that it’s somewhat effective.
- Engagement is still limited however. Only 36% of them use Facebook daily and another 22% use Facebook weekly
And this is striking, though expected… 52% of them say that they receive too much email from vendors.
As social media marketing specialist, I’ve had hours of conversations, read books and watched countless videos to keep me stay current in the ever changing world of PR, online marketing and social media marketing. But I find that PR and social media marketing (and professionals) may have some overlap. So I picked up a PR 2.0 book.
This week, I vowed to finish the book by Brian Solis and Deirde Breakenridge… but I am trying very hard to stay awake.
I’ve mostly been in the client side so perhaps have less understanding of PR than most PR professionals. And yet I find the book, Putting the Public Bak in Public Relations, uhmm… a bit boring. Why? It’s written so textbooky. The book’s target audience are clearly PR professionals – people who know (supposedly) the ins and out of PR and yet it has discussed in length the fundamentals of PR (history, style guide etc). I’m on page 54 and the book has yet to engage me. I’m falling asleep fast. Faster than the caffeine I’m drinking.
But I’m committed to finishing it. So I’m going to write down some of the quotes, you and I may find valuable. Feel free to comment.
Influencers – whether they’re traditional journalists, bloggers or enthusiasts – all seek information in specific formats through their preferred methods of contact.
Bloggers have earned the title of “citizen journalists”
From Erick Schonfeld: Some people question whether TechCrunch is even a blog anymore rather than media site. But that distinction is becoming increasingly meaningless… there is something about blogging – the immediacy, the give and take, and the point of view – that helps it compete with traditional media.
In the realm of Social Media, conversation is king, and only active engagement and listening can lead to meaningful relationships.
I want to feature you on on SelfTV, a web series produced for people who want to learn tips on how to take care of themselves. I am looking to interview life coaches, fitness trainers, nutritionists, motivational coach, spiritual mentors and health experts. Roving Video interviews are conducted in the Greater Toronto Area.
I’m looking to interview life coaches, trainers, fitness instructors, nutritionists and spiritual mentors. Roving reporting and video interviews are conducted around the Greater Toronto Area and alternatively, phone interviews.
Please email me at lee_jorge@yahoo.com to arrange for an interview.
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