PR 2.0: Quotes from Solis and Breakenridge’ book

As social media marketing specialist, I’ve had hours of conversations, read books and watched countless videos to keep me stay current in the ever changing world of PR, online marketing and social media marketing. But I find that PR and social media marketing (and professionals) may have some overlap. So I picked up a PR 2.0 book.

This week, I vowed to finish the book by Brian Solis and Deirde Breakenridge… but I am trying very hard to stay awake.

I’ve mostly been in the client side so perhaps have less understanding of PR than most PR professionals. And yet I find the book, Putting the Public Bak in Public Relations, uhmm… a bit boring. Why? It’s written so textbooky. The book’s target audience are clearly PR professionals – people who know (supposedly) the ins and out of PR and yet it has discussed in length the fundamentals of PR (history, style guide etc). I’m on page 54 and the book has yet to engage me. I’m falling asleep fast. Faster than the caffeine I’m drinking.

But I’m committed to finishing it. So I’m going to write down some of the quotes, you and I may find valuable. Feel free to comment.

Influencers – whether they’re traditional journalists, bloggers or enthusiasts – all seek information in specific formats through their preferred methods of contact.

Bloggers have earned the title of “citizen journalists”

From Erick Schonfeld: Some people question whether TechCrunch is even a blog anymore rather than media site. But that distinction is becoming increasingly meaningless… there is something about blogging – the immediacy, the give and take, and the point of view – that helps it compete with traditional media.

In the realm of Social Media, conversation is king, and only active engagement and listening can lead to meaningful relationships.