Jorge Lee

You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up for a dozen social networks hoping that just showing up will turn out to be enough.

But being everywhere is only the beginning. It turns out that online, just like in real life, the key to building relationships is trust. Cultivating trust online is tricky and takes work, but is by no means impossible. When you respond to your customers in the right way, you earn that trust and build the foundation for a real, long-term relationship. Here’s what you need to consider as you do that.

Read entire article from Mashable

Doing what they preach and using the tool that they sell, Constant Contact uses email to stay top of mind. Constant Contact rep in the Greater Toronto Area sends this follow up email on the seminar I’ve missed.

Survey requests have been disrupting customers’ activity on many websites. These are the tiny pop up  boxes that appear on your screen asking for your feedback because you are important - a super obvious marketing blurb. I have seen them online stores (BestBuy), career websites (Monster) and before at online newspaper. And more than half of the time, I have abandoned my web activity after my initial search – I don’t look for other information beyond my initial search. If I don’t find the product that I have originally searched for (e.g. Dre headhpone), I don’t explore other products )even though I remembered that I also need a phone charger).

As far as Sony is concerned. Do you care?

What were they thinking? No phone nor website address?

Phillip Philips and Jessica Sanchez, the remaining top contenders on American Idol reach out to their fans via Facebook.

We often talk about differentiating ourselves and/or products. Pink taxi is very different among the sea of black and yellow taxis. Does color help get more clients?