Why do You Need to Connect to Realtors on Social Media?

When I attended RisMedia Leadership Conference’ Social Media Summit in New York, there were many realtors who approached me and were concerned that they didn’t know how social media works. Some of the major concerns were time, didn’t know where to start and content of those social media projects. Needless to say, there is  GROWING interest in social media marketing among realtors.

Based on Realtor® Technology Report in 2009:

• There are over 30% of realtors use social media
• 60% of realtors own a website that is at least 5 years old
• Of the ones using social media, 76% use Facebook, 58% use LinkedIn and 25% use activerain(R).
• Among the smar phone users, realtos use Blackberry, Palm Treo and iPhone – iPhone is growing in popularity and now have apps for LinkedIn and Facebook.
• 25% believe that social networking is effective for business and 38% feel that it’s somewhat effective.
• Engagement is still limited however. Only 36% of them use Facebook daily and another 22% use Facebook weekly

And this is striking, though expected… 52% of them say that they receive too much email from vendors.