The idea behind the video was to create excitement! I utilized different software programs including Final Cut Pro to edit sound, enhance color and for animation. The video was successful and created a big buzz throughout the conference.
Nice touch Hotels.com!
Before social media, there was simply product testimonials. Companies and service providers ask their clients to write something nice about them. While the value of testimonial will soon decline, thanks to popularity of real time reviews, client testimonials are still important. Among the many benefits of client testimonials are: They are great validations and help [...]
Telling people about your capabilities may sometimes sounds inauthentic. But if praises come from other people especially if they’re published, they can be powerful reputation tool. Community engagement also catches attention because it tells your customers that you are like them, and that you know that. Frame and hang your community achievements and published reviews [...]
Giving your subscribers option to receive fewer emails from you may prevent them from opting out.
You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up for a dozen social networks hoping that just showing up will turn out to be enough. But being everywhere is only the beginning. It turns out that online, just [...]
Doing what they preach and using the tool that they sell, Constant Contact uses email to stay top of mind. Constant Contact rep in the Greater Toronto Area sends this follow up email on the seminar I’ve missed.
Survey requests have been disrupting customers’ activity on many websites. These are the tiny pop up boxes that appear on your screen asking for your feedback because you are important – a super obvious marketing blurb. I have seen them online stores (BestBuy), career websites (Monster) and before at online newspaper. And more than half [...]
As far as Sony is concerned. Do you care?