The graphic is impactful but the the details are hard to read since it’s on the side. But this went well along with their other experiential campaigns.

Easter and Marketers

Do cheap airlines really need to look the part?

Every wants to get things cheaply. Cheap air fare, cheap luxury clothing and cheap vacations. But you don’t have to look cheesy. You don’t need to appear like the convenience store around the corner when you can look like Target. Ryan Air, a cheap airline in Ireland, owns the word “cheap.” They look the part. […]

Taken inside the Dublin Castle

My London-Ireland trip was such a huge success! Meeting great friends, not checking my social media accounts, and just completely resting.

Packaging fail?

I was a packaging manager for a food company before. I get the need to differentiate our products from the rest on the shelf. I get that we need a strong positioning. But I also know that we need clarity here. What is wrong with this package?

Clarity in design

The first time I looked at it… it thought it was a Target ad. Clarity in design is hard to achieve sometimes… but not in this case.

Storify: People are nice!

[View the story "People are nice!" on Storify]

It’s fun at Indigo

Just when you think that bookstores are boring and as old as yesterday’s news, many retailers are bringing back joy and new experience to a “bookstore run.” It’s no longer just about books – it’s about the entire experience. Indigo Bookstore, a Canadian bookstore chain, has done a tremendous effort to keep customers in […]

I think that humans are inherently loving, these videos are proofs

Execution in North Korea. Bombing in Syria. Disasters around the world. We see and hear violence all of the world. I believe that a person isn’t born evil. He grow to be such. I don’t know what makes bad people bad. I know that homeless people all have poignant stories to tell. Criminals may have […]

Johnny Rockets: Discrmination or a Customer Service Process #Fail?

Staying at Johnny Rockets earlier was either a customer services process fail or an outright discrimination? Whether we like it or not, service workers (and many others) judge customers by appearance; color of their skin, what they wear and the over all “energy” of the person. I was dress neat – Banana Republic jeans, Banana […]

Girl did a surprise sign language so her parents

I blogged about my gig as a voice over for a documentary on people who are deaf. Then critic disagreed with the method and told the film makers that having a voice over, me, was condescending. While I disagreed, I also knew what she was saying. We may have disagreed on what was the best […]

Some of my favourite Instagram photos and why

The subway in Toronto wasn’t working and I was forced to walk, pre-winter on Yonge. But instead of walking on Yonge I walked on the parallel streets behind the restaurants. What I found were fascinating, interesting and yet creepy unkept backsides of restaurants, shops and other businesses that are mostly spotless at the front. […]

Subway poster

Many were not able to read the question inside the red dot. Typical challenge of typography-based design.

Positioning even at posters

Yup, we all get it. Yup, we all know it. Marketing is all about positioning, location, pricing and service. Oh, the dread 4Ps. This applies to almost every piece of communication including posters. Posters provide information to our clients… about a sale item, about promotion or even about renovation. In this cheesy poster, Sherway Gardens […]

Life is a journey

I talked about this before, life is a journey. Lately I find that I have been talking about life a lot instead of work. And I am passionate about work. Almost eight weeks have past and I’m still hurting. I won’t wish upon anyone. But what I wish for everyone is to realize that things […]